Crew member killed during California sailboat race

(Reuters) - A crew member was killed when a 30-foot sailboat broke apart in rough seas during a race near San Clemente Island in California, the Coast Guard said on Saturday.

The crew of the boat, the Uncontrollable Urge, issued a mayday call at around 9:26 p.m. on Friday night, after the sailboat's rudder failed during the so-called Islands Race.

Five survivors were rescued by a San Diego-based Coast Guard aircrew and transported to a nearby hospital.

The name of the deceased crew member was not immediately released but Coast Guard Petty Officer Henry Dunphy said he died when the vessel broke apart.

Initially, the crew attempted to anchor the boat, but the anchor "would not catch" and the boat "entered the surf line and was broken apart by the waves, forcing the crew to abandon the vessel," the Coast Guard said in a statement.

"The crew initially stated they were not in need of assistance and declined assistance from both the Coast Guard and other boaters involved in the race," the Coast Guard statement said.

"The sailors requested assistance from a commercial salvage company, however they were unable to launch due to weather conditions," the statement said.

(Reporting By Edith Honan; Editing by Tom Brown)

Source: http://news.yahoo.com/crew-member-killed-during-california-sailboat-race-192200665--spt.html

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8 Reasons of Why You Will Love Paid per Click (PPC) Marketing!

Any kind of businesses these days must have an online presence to reach out to millions and billions of consumers around the world by increasing their brand value and popularity. Online businesses can choose different ways to advertise and promote their products/services online and online advertising is one of these. The activities of advertising are aimed to increase brand awareness, sales, profits and reputation of the business.

Basically, In the world of internet, there are two basic ways to drive traffic to your website: Pay-per-click (PPC) advertising and Search Engine Optimization (SEO).

As the name suggests, Pay per Click requires you to pay to companies only when someone clicks your ad. That is, you pay per click for driving traffic to your website. You pay to display your ads on the search engine results pages, which normally appear to the top or to the right side of the results page or particular websites.

Creative without strategy is called ?art.? Creative with strategy is called ?advertising? or PPC. ~ Jef I. Richards

In most of the cases, advertisers bid on the keyword phrases that are relevant to their website content. As compared to other conventional means of advertising like newspapers, T.V, newsletters, radio and others, PPC is more cost-effective and outcome-oriented.

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Importance of Pay per Click Advertising

Whether you are new to the business world or have years of experience in the corporate world, own a small business or have a large setup, PPC gives you the opportunity to reach to potential customers.

Since, you have to pay only a small amount for actual clicks, PPC utilizes a relatively small budget for advertising, helping to drive instant traffic to your website. You need to evaluate your budget, manage it efficiently, and make a strategic use of keywords using tools like Google Ad Words, so as to facilitate fast and effective increase in sales. PPC is cost effective in terms of investing on potential customers only.

Anyone who clicks on your ad links is more appropriate and suitable for becoming a potential customer, than people who notice your ad but simply decide to ignore it.

??? Travelsphere ? Passengers increased by 234% while running PPC campaign, CPA reduced by 12%

Quicksilver ? Revenue increased by 380% while running PPC campaign,, spend reduced by 24%.

Confetti ? Sales Increased by 42% while running PPC campaign,, CPA decreased by 68%.

Swagger & Swoon ? Increased site conversions by 12.41% while running PPC campaign, and average order value by 52%

PPC and business growth

As an advertiser, you settle a pre-paid advertising agreement where you agree to pay a certain fixed amount for each click. So, it is on you to decide what minimum amount you can afford to pay on a daily or weekly basis. Also you have the authority to choose price competitive and popular keywords that are best relevant to your business. PPC advertising could lead to a dramatic increase of quality traffic to your website. However, this requires that you skillfully implement and carefully manage the PPC campaign, as not doing so can cost you in terms of lost customers, lost sales and lost RIO. Here are some of the benefits of PPC that can help you decide whether PPC is the best choice for your business advertisement and traffic increment.

Read how Wordstream saves 5000 USD per year and more by running a PPC campaign: 20 Minutes of PPC

Increased Return on Investment (ROI)

The idea of PPC is to increase Return on Investment as well. Since you pay for increasing traffic to your website, you also get a valuable return on investment. For example, if you run an e-commerce business, the return on investment may be an increase in sales. Other than that, it could be any desired action performed by the user, as per the needs of your business type; such as, more newsletter subscriptions, or sign-ups to a group.

Check out how Doug Demercurio got 200% Improves on his Facebook PPC ROI: ROI Case Studies

Instant Results

One of the most prominent and powerful benefits of Pay per click campaign is that it serves as the fastest way to drive traffic to your website. While SEO campaign may take months to drive traffic to your website, PPC displays your ads on the search engine results pages right after the implementation of the PPC campaign. Though it does cost you some money to advertise, the traffic and RIO is drawn instantly.

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Controlled and Flexible Management

PPC allows you to design and control the advertising campaign that suits your business needs the best. You can choose or bid on the amount that you are willing to pay. You can pick a seasonal campaign that displays your ad in the search results over a limited period.

It also gives you?re the flexibility to evaluate the performance of your PPC campaign from time to time. PPC campaign also gives you the ability to pay more for specific keywords variably on suitable days or weeks of the campaign.

Budget Flexibility

As an advertiser, you have the right to decide and set a fixed budget for certain keywords and control how much you will pay for increased traffic and other bidding options. You can achieve your marketing goals by setting up daily, weekly or monthly budgets for advertisement.

Pay for performance

With PPC you have to pay only for each click on the ad by a potential customer. You do not have to pay for displaying your ad on the search engine results page. That means that you can spread awareness about your business free of cost. The money is invested on people who click on your ad, and may visit your site and perform the desired action (such as buy a product, subscribe to newsletter) or save the URL for future visit.

Why select PPC for online advertising?

According to a survey, PPC accounts for 64.5% of clicks which indicates a higher commercial intent than achieved through SEO.

So far, SEO seems to be a less desirable option as compared to PPC because SEO requires more effort and time in getting the desired results, yet costs money.However, it is best to invest in both strategies. Combined with a fine SEO strategy that provides long-term RIO benefits, PPC method can serve as an impactful agent in driving quality traffic to your website.

Source: http://devsteam.com/8-reasons-for-pay-per-click-ppc-marketing

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Google adds public alerts to Search, Now and Maps in Japan

When trouble looms, most people turn to the internet before anything else. As such, the search giant is ensuring that it's offering public alerts to those in disaster-prone regions. Following a rollout in the US last year, Google is also adding disaster warnings to its local versions of Search, Maps and Now -- using data from the Japan Meteorological Agency. At the same time, Google is teaming up with 14 Japanese prefectures and cities to make governmental data online during crises and that troubling period afterward.

Filed under: Internet, Google

Comments

Source: Google

Source: http://www.engadget.com/2013/03/08/google-public-alerts-japan/

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Google adds public alerts to Search, Now and Maps in Japan

When trouble looms, most people turn to the internet before anything else. As such, the search giant is ensuring that it's offering public alerts to those in disaster-prone regions. Following a rollout in the US last year, Google is also adding disaster warnings to its local versions of Search, Maps and Now -- using data from the Japan Meteorological Agency. At the same time, Google is teaming up with 14 Japanese prefectures and cities to make governmental data online during crises and that troubling period afterward.

Filed under: Internet, Google

Comments

Source: Google

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/hi3YgwIkh7Q/

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Pizza Hut Is Holding Job Interviews That Are Only ... - Business Insider

Pizza Hut is looking for a digital media manager based out of Plano, TX, and if you want the gig, you're only going to have 140 seconds to sell yourself, Venessa Wong at Bloomberg Businessweek reported.

Is it just a gimmick, or is there an actual purpose behind it?

Well, it appears to be a little bit of both. The 140 number is a nod to Twitter, but there is a point to the short timeframe.

"In terms of that short an amount of time, we need someone who knows who they are, what they are looking for, someone who?s super passionate, quick on their feet, able to communicate clearly in a short amount of time,"?Pizza Hut director of digital and social media Caroline Masullo, told Bloomberg Businessweek.

She'll cut them some slack if they're a particularly impressive candidate though.

"If they are amazing, we want to hear what they have to say," she said. "But at the same time, we want to hear as many people as we can."

It'll definitely add some pressure since you have to frantically get your message out, but at least you won't be thrown any crazy?Google brainteasers.

Source: http://www.businessinsider.com/pizza-hut-140-second-job-interview-2013-3

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Solving the 'Cocktail Party Problem': How we can focus on 1 speaker in noisy crowds

Solving the 'Cocktail Party Problem': How we can focus on 1 speaker in noisy crowds

Thursday, March 7, 2013

In the din of a crowded room, paying attention to just one speaker's voice can be challenging. Research in the March 6 issue of the Cell Press journal Neuron demonstrates how the brain hones in on one speaker to solve this "Cocktail Party Problem." Researchers discovered that brain waves are shaped so that the brain can selectively track the sound patterns from the speaker of interest and at the same time exclude competing sounds from other speakers. The findings could have important implications for helping individuals with a range of deficits such as those associated with attention deficit hyperactivity disorder, autism, and aging.

"In hearing, there is no way to 'close your ear,' so all the sounds in the environment are represented in the brain, at least at the sensory level," explains senior author Dr. Charles Schroeder, of Columbia University's Department of Psychiatry. "While confirming this, we also provide the first clear evidence that there may be brain locations in which there is exclusive representation of an attended speech segment, with ignored conversations apparently filtered out." In this way, when concentrating hard on such an "attended" speaker, one is barely, if at all, aware of ignored speakers.

Using direct recording of brain activity in surgical epilepsy patients, who were listening to natural spoken sentences, Dr. Schroeder and Dr. Elana Zion Golumbic, also of Columbia University, and their colleagues from New York University, University of Maryland, and Hillside-Long Island Jewish found two types of effects. In and near auditory cortex, brain signals reflect both attended and ignored speech, but attended speech generates higher signal amplitudes. However, in regions of the brain involved in "higher-order processing," such as language and attention control, representation of attended speech was clear, while that of ignored speech was not detectable. Remarkably, the selective, higher-order representation is progressively refined as a sentence unfolds.

"Most studies use very simplified, unnatural stimuli to study the Cocktail Party Problem?like brief beeps, or even brief phrases?whereas we were able show that with appropriate techniques, we could study this problem using natural speech," says Dr. Schroeder. "This will stimulate future research to continue the study of this and related issues under rich, natural conditions. Just as importantly, the ability to directly analyze widespread brain activity patterns in surgical epilepsy patients provides an unprecedented opportunity to firmly connect the work on the Brain Activity Map at the model systems level in mice, songbirds, and nonhuman primates to the study of capacities like language and music, that may be uniquely human."

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Neuron, Zion-Golumbic et al.: "Mechanisms Underlying Selective Neuronal Tracking of Attended Speech at a 'Cocktail Party'."

Cell Press: http://www.cellpress.com

Thanks to Cell Press for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/127175/Solving_the__Cocktail_Party_Problem___How_we_can_focus_on___speaker_in_noisy_crowds

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Video: Pelosi defends Obama's engagement with GOP

McCain: Paul's filibuster a "stunt" to "fire up impressionable libertarian kids"

Sen. John McCain, R-Ariz., took to the Senate floor to lambast Sen. Rand Paul, R-Ky., for his nearly 13-hour filibuster demanding information on U.S. drone strikes - a "stunt," McCain said, used to "fire up impressionable libertarian kids in their college dorms."

Source: http://feeds.cbsnews.com/~r/CBSNewsPolitics/~3/3WHL03xvW6o/

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