Websites and other online resources are becoming increasingly important tools for the private sector, as they allow decision-makers to develop a strong web presence. This allows search engines to identify and recognize organizations based on their online reputation, helping firms attract and retain clients more efficiently than with traditional marketing strategies.
As online solutions become more critical, decision-makers must monitor the resources to ensure that website response time or performance levels are not negatively impacted by heavy traffic volumes or malicious individuals. If executives are unable to keep websites and other services on par with Google and other search engine rankings, their businesses will surely suffer.
A recent report by Business 2 Community highlighted the importance of website performance monitoring, as neglecting to do this can yield significant negative consequences.
Monitoring helps keep reputations intact
Brand image is key to long-term survival, as even the slightest tarnish can impact sales and consumer trust. For this reason, decision-makers need to use advanced website and server monitoring tools to keep web-based applications healthy and up to date. Maintaining a robust reputation has become even more important today, as the internet allows prospective customers to view any business around the world with a few clicks of the mouse.
Downtime can be an online organization?s worst enemy, Business 2 Community noted, as the inability to access web-based resources will impact consumer trust and satisfaction.
Monitoring ensures firms can keep customers happy
Although many aspects of a business are associated with its reputation, customer experience is among the most significant. After all, if a client isn?t happy with a company?s product or sales process, he or she will likely go through a competitor instead. Monitoring website performance is even more important for organizations that have customers who use subscription and other on-demand services, as the inability to access these resources will likely infuriate users, Business 2 Community said.
While some customers will be lenient about a single outage, frequent downtime can have substantial short and long-term repercussions. This was highlighted in a recent study by a major monitoring service provider, which found poor performance spells have an impact that extends well beyond sales and revenue, including lower search engine rankings, reduced return on investment for marketing strategies and other problems.
?When a site isn?t available, consumers often buy elsewhere,leaving the door open for a competitor and hurting the good will a brand has worked hard to establish with customers,? monitoring expert Jason Abate said.
Monitoring improves online security
It is a fact of like that most consumers simply won?t use a website or other online resource if they feel the tools jeopardize the confidentiality of sensitive information. While roughly three-quarters of U.S. small businesses believe online security is crucial to their success, about two-thirds of decision-makers are not taking the proper precautions to eliminate online threats, according to a study by Symantec.
?It?s terrifying that the majority of U.S. small businesses believe their information is protected, yet so many do not have the required policies or protection in place to remain safe,? said Brian Burch of Symantec.
Fortunately, organizations can use advanced monitoring tools to improve the overall security of their website and other online tools, Business 2 Community noted.
As web-based applications and services continue to gain significance in the coming years, it will become increasingly important that executives deploy next-generation monitoring tools to ensure that performance and security levels are where customers want them to be. Neglecting to meet these demands will not only hinder a firm?s ability to keep confidential resources safe, but it will also impair sales and consumer trust.
Source: http://copperegg.com/why-should-companies-monitor-their-websites/
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